JansenHarrisJansenHarris
Project
Client: Nood
Year: 2017
Industry: FMCG & retail
Awards: Transform MENA Award Winner: 1x Gold
Deliverables
Purpose, principles, proposition, portfolio, visual, verbal, packaging
All about the nuts
Our entrepreneurial fitness client came to us with an idea – to develop and launch a natural, home-grown nut butter full of flavour, natural and all about the nuts. Following an extensive research process that saw us delving into best practices – both in and out of category – we provided valuable insights to help position the brand. Our main insight “It’s all about nuts” was the starting point of the strategy, integrating a humorous and personal tone to educate the consumer.
By creating the name, Nood, provided us with an opportunity to develop a character packed with cheekiness and personality. The two ‘o’s’ within the brandmark reflect a face, giving the brand an instantly approachable look and feel. The creation of handwritten fonts provided a connection to the brand’s promise of being pure. Additionally, the use of a fluorescent colour palette was an opportunity for us to completely re-invent the category and challenge the current perception of healthy, nutritious products.
All about the nuts
Our entrepreneurial fitness client came to us with an idea – to develop and launch a natural, home-grown nut butter full of flavour, natural and all about the nuts. Following an extensive research process that saw us delving into best practices – both in and out of category – we provided valuable insights to help position the brand. Our main insight “It’s all about nuts” was the starting point of the strategy, integrating a humorous and personal tone to educate the consumer.
By creating the name, Nood, provided us with an opportunity to develop a character packed with cheekiness and personality. The two ‘o’s’ within the brandmark reflect a face, giving the brand an instantly approachable look and feel. The creation of handwritten fonts provided a connection to the brand’s promise of being pure. Additionally, the use of a fluorescent colour palette was an opportunity for us to completely re-invent the category and challenge the current perception of healthy, nutritious products.
Results & testimonial
The brief was to launch a natural, home-grown nut butter that’s full of flavour and simply all about the nuts. It had to excite and stand out from the crowd. Nood’s identity and packaging did exactly this. It clearly reflects the personality of the brand and the purity of the product. We’ve reinvented the sector by creating a brand that’s bold, exciting and unexpected.
“The strategic thinking and creative were second to none. JansenHarris were a pleasure to work with and I couldn’t be more delighted with the result.”
Anita Joubert
Founder, Nood
