We transformed Siemens’ regional HQ lobby in Masdar City, into an intuitive and interactive experiential centre. Through the use of technology and interaction, the Ingenuity for life center tells a story on how Siemens brings cities to life. The engaging experience takes visitors on a journey of discovery through a combination of narrative, illustration, interactive screens and projection mapping. This project is now recognised as a global best practice across Siemens worldwide. This project received a Silvers for Best Brand Experience and a Silver for Best use of Visual Property at the 2017 Transform Awards.